Featuring leading speakers from within and outside of the industry, the RestaurantPoint Content Sessions bring you the latest insights into trends of today and opportunities for the future, providing you with the means to inspire innovation, leadership and growth within your own organization. Please visit frequently to see the specifics as they are added.
For copies of the RestaurantPoint 2011 Presentations, please click here.
Sunday, March 25
Tim Girvin, Girvin Strategic Branding
6:00PM – 6:45PM
The Soul of the Brand: Designing Experiences, Messages, Visualizations and Touchpoints For Brand Storytelling
Overview:
The opening keynote presentation will examine the reach into the heart and soul of your brand's enterprise. Every brand is built by humans for human experience, sensation and satisfaction -- people sense: scent, taste, touch, hear and see; but as well, there are the extra conscious sensational experiences of instinct/intuition, balance and memory.
Girvin's teams have been working for 35 years in exploring brand, messaging, imagery in guest, audience and customer experience -- but as well, the deeper character of brand and soulfulness. What does that mean for leadership and strategy? What does that mean for a guest? What makes a brand brilliantly unforgettable? It's rarely one element, but frequently a layering of many contacts of human comprehension. All of these can be strategically found, built upon, organized and framed in a string of contacts to guest perception. Listen to and explore Tim Girvin's presentation on the whole soul of brand connectedness -- which will offer circumspection not only the philosophical underpinnings of brand strategy and intentionality but as well hands-on solutions for brand integration, holism and spectacle.
BIO:
The nature of living: I've long been captivated by the phenomena of nature, and began my career, in college, in marine biology and comparative physiology. But I yearned for the learning connection with the living organism, and not the scientific query of vivisection and post-mortem investigation.
The journal as expression: When my professor suggested expanding on my scientific journals, and the design of them, I turned to art history, architecture and the design of books, illustration and fine printing. And in the opening of my working life, in the 70s, I created specially made books, calligraphic broadsides and folios, signage, hand-drawn books and letter-pressed stationery design programs. That grew to a practice that reached to almost every facet of brand development and design.
The design sojourner: In the beginning, learning, I traveled from college to college, connecting with professors -- journeying to meet with scholars, designers, book artists, fine printers, papermakers, stone cutters and type designers, all over the world.
The design sojourner: In the beginning, learning, I traveled from college to college, connecting with professors -- journeying to meet with scholars, designers, book artists, fine printers, papermakers, stone cutters and type designers, all over the world.
Living and learning: In the states, I'd travel to colleges, work to sit in on classes with the greatest luminaries of design. And I'd share ideas, learn everything I could, and head onwards. In the beginning, my work was all about that search, that hungry curiosity, writing, designing, drawing -- and working in Seattle, San Francisco, Dallas, Chicago, NYC; then later, London, Paris, Tokyo, Seoul, Jakarta, Singapore and Dubai.
The holistic character of design: My interests, as a strategist and designer, lent themselves to focusing on strategy, coupled with work that increasingly explored the conception of integration -- telling a story that could be holistically manifested. The work that I do is formally about humanity -- it's working on creating solutions that reach to people -- an emotionally connected expression -- that builds community, relationships, beauty and meaningful content, in the internecine web of communications, around the world.
The layering of experience in brand design and community: For me, it's always about the relationships, the legacy, the spirit and the catalyst of experience. As a designer, I look for that layering, reaching to the senses, captivating an experience in story, well told, in the levels of personal perception, the portals of imagining.
Monday, March 26
PEER PANEL SESSIONS:
11:30AM - 12:15PM
Three Peer Panels running concurrently. Additional details to follow on speakers/panelists.
Session 1: Construction/Renovation
Session 2: Facilities and FF&E
Session 3: International
Tuesday, March 26th
Douglas Stephens, Retail and Consumer Futurist;
Founder of Retail Prophet
11:30AM-12:15PM
BIO:
Doug Stephens is widely recognized as one of the world’s only retail industry futurists. His research, ideas and insights help major organizations understand exactly how mega-trends in demographics, economics, technology and media are forever altering consumer/ brand relationships and what organizations need to do to adapt and evolve.
His intellectual work and thinking have influenced many of North America’s best-known retailers and brands including Wal-Mart, Air Miles, Home Depot, Hudson’s Bay Company, Disney, Loblaw and Benjamin Moore.
Prior to founding Retail Prophet Doug spent 20 years in retail holding senior international roles, including the leadership of one of New York City’s most iconic retail chains.
Doug’s views are regularly quoted in business publications such as Forbes, CNBC, Profit, Reuters and Canadian Business to name only a few. He is also and is a Contributing Blogger to Technorati’s business channel and sits on the board of the Location-Based Marketing Association.
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